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Initiatives during 2007/08 |
| Store operations and human resources |
- Completed roll-out of enhanced training procedures
- Improvements to repair service
- Further enhancements to store staff recruitment
processes
- Continued improvement of in-store execution
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| Merchandising |
- Continued to develop sourcing from rough diamond initiative
- Evolution of 'Journey' assortment
- Further designs added to Leo Diamond range
- Development of Peerless Diamond range in Jared
- Launch of Hearts Desire assortment in Jared
- Expansion of Le Vian range to all mall brands
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| Marketing |
- Further growth in Kay television impressions
- Jared advertising on national network television
- Enhancement of the Kay website
- Increased support for branded merchandise
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| Real estate |
- Net space increase of 10%
- 40 Kay off-mall openings
- Continued testing of Kay in outlet centres
- 19 Jared openings
- About 80% of new space in off-mall locations
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| Credit operations |
- Additional resources invested in collection procedures
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