Initiatives planned for 2008/09

Competitive strengths
Initiatives during 2007/08
Initiatives planned for 2008/09
Initiatives planned for 2008/09
Store operations and human resources
  • Development of a new training programme for the Leo Diamond
  • Improvements to off-site store staff training programmes and training programmes for future district managers
  • Enhancements to in-store procedures

Merchandising
  • Realign prices to reflect commodity cost increases
  • Significantly increased proportion of merchandise sourced through rough diamond initiative
  • Further development of exclusive brands
  • Introduction of additional Le Vian ranges
  • Increase distribution capacity

Marketing
  • Continue support of Kay brand
  • Increase in Jared TV impressions
  • Commencement of national radio advertising for Jared
  • Further development of Kay e-commerce capabilities
  • Enable Jared website for e-commerce
  • Raise level of promotional activity

Real estate
  • Net new store space growth of about 5% planned
  • 100th off-mall Kay to be opened
  • 17 Jared openings expected
  • All planned net new space in off-mall locations

Credit operations
  • Improved information technology and systems
    support for credit collection