The ability of the sales associate to explain the value proposition is essential to most jewellery purchases.

• Industry-leading training with third party accreditation
• 78% of store management have passed the Jewellery Education and Training Course 1 accredited by the National Association of Goldsmiths
• Management trained to support enhanced sales associate development programmes and build general management skills
• Commission based remuneration programme developed to improve recruitment and retention of top quality staff

Consumer offered superior value and selection

• Leading supply chain capability in the UK jewellery sector
• Highly responsive demand-driven merchandise systems
• Scale to offer exclusive products
• 24 hour re-supply capability

Leading brands in middle market sector

• Ability to leverage brand perception through scale of marketing spend
• Leading integrated e-commerce and retail store service within the speciality jewellery sector
• Marketing database of over 13 million names

Well designed stores located in primary locations with high visibility and traffic flows

• Strict real estate criteria consistently applied over time
• Revised store format, more suited to selling diamonds and fine jewellery
• Attractive tenant to landlords