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Initiatives during 2007/08 |
Store operations and
human resources |
- Enhancements to training programme
- Successfully tested index of customer satisfaction
- Own label store card launched
- Development of training workshops with British
Horological Institute
- Improved coordination between marketing and
training timetables
- Further developed employee reward packages
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| Merchandising |
- Increased brand differentiation through collections
and exclusive merchandise
- Enhanced the Leo Diamond selling methodology
- Made shopping easier by improving displays and
rationalising ranges
- Developed key volume items
- Improved sharing of inventory information with a
more focused supplier base
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| Marketing |
- Further development of "H.Samuel helps you say it
better" marketing theme
- Development of new marketing proposition for
Ernest Jones
- Enhancement to websites
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| Real estate |
- 16 H.Samuel store refurbishments
- Tested design enhancements in Ernest Jones
- Improved focus of H.Samuel store portfolio
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