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Initiatives planned for 2008/09 |
Store operations and
human resources |
- Expand customer satisfaction index to all stores
- Further improvements to training in head office
- Increase focused training of store staff outside of
store environment
- Test new store communications and execution tool
- Enhance Forever Diamond training materials
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| Merchandising |
- Improve the diamond selection, particularly in
exclusive and value ranges
- New merchandise tested more quickly
- Development of more mixed metal ranges
- Expansion of key volume items
- Continued enhancement of the watch category
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| Marketing |
- Continue to build H.Samuel brand image by better
execution of marketing and promotions
- Further develop the reputation of Ernest Jones for
exclusive merchandise
- Enhance e-commerce capability
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| Real estate |
- Start of major multi-year store refurbishment
programme in Ernest Jones, with up to
40 scheduled in 2008/09
- About 20 H. Samuel refurbishments and resites
planned
- Continue rationalisation of H.Samuel store portfolio
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