The ability of the sales associate to explain the value proposition is essential to most jewellery purchases.

• Centrally prepared training schedules and materials used by all stores
• All store managers are trained diamontologists
• About 5,300 trained diamontologists in total
• Clear, measurable daily store standards
• Each store receives a monthly customer experience report

Consumer offered superior value and selection

• Leading supply chain capability among middle market speciality jewelers
• Each store merchandised on an individual basis
• Highly responsive demand-driven merchandise systems
• 24 hour resupply capability

Leading brands in middle market sector

• Largest speciality jewellery retailing marketing budget in US
• Ability to achieve leverage through national television advertising
• Marketing database of over 25 million names

Well designed stores located in primary locations with high visibility and traffic flows

• Strict real estate criteria consistently applied over time
• Well tested formats and locations
• Attractive tenant for landlords due to high store productivity

Ability to facilitate customer transactions

• About 50% of sales utilise in-house credit
• Dedicated, proprietory scoring cards
• Manage credit in context of our business