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    • US division
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Brand review

US division Largest speciality retail jeweller with 4.2%(1) total market share
No.1 speciality retail jeweller in US   07/08 06/07 02/03 Sales $1,489.6m $1,486.7m $1,011.1m Stores 894 832 676 Average sales per store(2) $1.710m $1.815m $1.470m		No.1 US off-mall destination jeweller   07/08 06/07 02/03 Sales $756.4m $664.4m $258.7m Stores 154 135 67 Average sales per store(2) $5.341m $5.676m $4.277m
Total sales: 5 year c.a.g.r. 8.1% Customers typical household income $35k-100k Average selling price $327 Share of US jewellery sector(1) 2.3% Average store selling space (mall) 1,270 sq ft Long term potential to add over 500 stores		Total sales: 5 year c.a.g.r. 23.9% Customers typical household income $50k-150k Average selling price $747 Share of US jewellery sector(1) 1.2% Average store selling space (mall) 4,900 sq ft Signet's fastest growing brand
Group Sales   US $2,705.7m 74% Kay $1,489.6m 41% Regional Brands $459.7m 12% Jared $756.4m 21% Operating Profit(3)   US $262.2m 71%

(1) Market share. See US marketplace and UK operating review.   (2) Includes only stores operated for the full financial period.  (3) Excluding Group central costs of $16.0m.